Playtime Co. is a fictional toy company known for creating a variety of popular children's toys and games. The company is often depicted as a vibrant and playful place, filled with colorful products designed to inspire creativity and imagination in kids. In various narratives, Playtime Co. is associated with a range of characters, including Huggy Wuggy, a large, blue, plush toy that has become iconic. The company is often portrayed as having a dark twist, with its cheerful exterior hiding unsettling secrets, making it a subject of interest in horror-themed stories and games.