"Poppin' Fresh" is the iconic mascot for Pillsbury, a brand known for its baking products, especially refrigerated dough. Introduced in 1965, he is often depicted as a cheerful, anthropomorphic doughboy with a chef's hat and a bow tie. His signature feature is his ability to "pop" out of the packaging, symbolizing the freshness of the dough. The character is also known for his playful catchphrase, "Hee-hee!" which he exclaims when poked in the belly. Over the years, Poppin' Fresh has appeared in numerous commercials and promotional materials, becoming a beloved figure in American advertising and a symbol of home baking.