The Poor People's Campaign is a social movement that began in 1968, initiated by Martin Luther King Jr. and the Southern Christian Leadership Conference. Its goal was to address economic injustice and poverty in the United States, advocating for the rights of low-income individuals and families across racial and ethnic lines. The campaign aimed to unite people from diverse backgrounds to demand better living conditions, fair wages, and access to essential services. It included protests, marches, and the establishment of a "Resurrection City" in Washington, D.C., symbolizing the fight against poverty and the need for systemic change.