Political parties in Jamaica play a crucial role in the country's democratic process. The two main parties are the People's National Party (PNP) and the Jamaica Labour Party (JLP). These parties have dominated Jamaican politics since the 1940s, often alternating in power through general elections. Each party has its own ideology and policies, influencing various aspects of governance, including economic development and social issues. The PNP is generally associated with more progressive policies, while the JLP tends to advocate for conservative approaches. Both parties engage in active campaigning to win the support of the Jamaican electorate.