Player agency refers to the ability of players in a game to make meaningful choices that affect the outcome of their experience. This concept emphasizes the importance of allowing players to influence the narrative, gameplay, and character development, making them feel more invested in the game world. In video games, player agency can manifest through various mechanics, such as branching storylines, customizable characters, and decision-making that leads to different endings. By providing players with options, developers enhance engagement and satisfaction, allowing individuals to express their unique play styles and preferences within the game, ultimately enriching the overall experience.