Playa del Carmen is a popular coastal city located in the Riviera Maya region of Mexico. Known for its beautiful beaches and vibrant nightlife, it attracts tourists from around the world. The city offers a variety of activities, including water sports, shopping, and dining, making it a favorite destination for vacationers. The famous Fifth Avenue (Quinta Avenida) runs parallel to the beach and is lined with shops, restaurants, and bars. Playa del Carmen also serves as a gateway to nearby attractions, such as the Cozumel island and the ancient Mayan ruins of Tulum.