Physical evidence refers to tangible items that can be observed or examined in a legal context. This includes objects like fingerprints, clothing, weapons, or any material that can help establish facts in a case. In criminal investigations, physical evidence plays a crucial role in linking suspects to a crime scene or victim. In the field of marketing, physical evidence pertains to the environment where a service is delivered. This includes the design of a store, the appearance of staff, and any brochures or packaging that customers interact with. These elements help shape customer perceptions and experiences with a brand.