Philip Kotler is a renowned marketing expert, often referred to as the "father of modern marketing." He has authored over 60 books, including the widely used textbook, Marketing Management. His work has significantly influenced marketing practices and education worldwide. Kotler's contributions extend beyond academia; he has consulted for various organizations, including UNICEF and the World Bank. His theories on market segmentation, consumer behavior, and the marketing mix have shaped how businesses approach their marketing strategies, making him a pivotal figure in the field.