Persuasion methods are techniques used to influence people's beliefs, attitudes, or behaviors. Common methods include ethos, which appeals to credibility and ethics; pathos, which targets emotions; and logos, which relies on logical reasoning and facts. These methods can be employed in various contexts, such as advertising, politics, and everyday conversations. Effective persuasion often involves understanding the audience's needs and values. Techniques like social proof, where individuals look to others for guidance, and reciprocity, which encourages giving to receive, can enhance persuasive efforts. By combining these methods, communicators can create compelling messages that resonate with their audience.