Personalized travel refers to customized travel experiences tailored to an individual's preferences, interests, and needs. This approach allows travelers to choose specific destinations, activities, and accommodations that resonate with their unique tastes, making their journey more enjoyable and memorable. Travel agencies and platforms often use technology and data analysis to create these personalized itineraries. By considering factors such as travel history, budget, and interests, they can suggest options that align with the traveler's desires, enhancing the overall experience and satisfaction of the trip.