Personalized fashion refers to clothing and accessories tailored to an individual's unique preferences, body shape, and style. This approach often involves custom designs, made-to-measure garments, or curated collections that reflect a person's tastes. Advances in technology, such as artificial intelligence and 3D printing, have made it easier for brands to offer personalized options. Many companies now use data from customer preferences and shopping habits to create personalized recommendations. This trend enhances the shopping experience, allowing consumers to find items that suit their style without sifting through countless options. Brands like Stitch Fix and Nike are examples of businesses embracing personalized fashion.