Stitch Fix is an online personal styling service that delivers curated clothing and accessories directly to customers. Users fill out a style profile, which includes their preferences, sizes, and budget. Based on this information, professional stylists select items tailored to each individual's taste and send them in a box. Customers can try on the items at home and decide what to keep or return. Stitch Fix offers a convenient way to shop without the hassle of traditional retail, making it easier for people to discover new styles and brands that suit their personal fashion needs.