The Pershore Plum Festival is an annual celebration held in the town of Pershore, located in Worcestershire, England. This festival typically takes place in late August and highlights the region's famous Pershore plum, a variety known for its sweet flavor and vibrant color. The event features a range of activities, including local food stalls, craft displays, and live entertainment, attracting visitors from near and far. In addition to celebrating the plum, the festival promotes local businesses and community spirit. Various competitions, such as plum-themed baking contests, are held, encouraging participation from residents and visitors alike. The festival not only showcases the agricultural heritage of the area but also fosters a sense of community pride.