A Performance Indicator is a measurable value that demonstrates how effectively an organization, team, or individual is achieving key objectives. These indicators help assess progress and success in various areas, such as sales, customer satisfaction, or operational efficiency. Common examples include Key Performance Indicators (KPIs) and Return on Investment (ROI). Organizations use performance indicators to make informed decisions and improve strategies. By regularly tracking these metrics, they can identify strengths and weaknesses, allowing for adjustments to enhance overall performance. This process is essential for maintaining competitiveness and achieving long-term goals.