PeopleForBikes is a nonprofit organization dedicated to promoting cycling as a sustainable and enjoyable mode of transportation. Founded in 2010, it advocates for better biking infrastructure, policies, and access across the United States. The organization works with various stakeholders, including local governments, businesses, and community groups, to create safer and more accessible environments for cyclists. In addition to advocacy, PeopleForBikes conducts research and provides resources to support the growth of cycling. They focus on initiatives that encourage more people to ride bikes, highlighting the health, environmental, and economic benefits of cycling. Their efforts aim to make biking a more integral part of everyday life.