Penguin Books is a British publishing company founded in 1935 by Allen Lane, along with his brothers Richard and Victor. It is known for its distinctive paperback books, which made literature more accessible to the general public. The iconic Penguin logo and the use of colorful covers helped establish the brand as a leader in the publishing industry. Over the years, Penguin Books has published a wide range of genres, including fiction, non-fiction, and children's literature. The company has also acquired several imprints, such as Viking and Putnam, expanding its catalog and influence in the literary world.