Trade Publishers
Trade publishers are companies that produce and distribute books intended for the general public. They focus on a wide range of genres, including fiction, non-fiction, and children's literature. These publishers work with authors to edit, design, and market their books, aiming to reach a broad audience through bookstores, online retailers, and other outlets.
Unlike academic or specialized publishers, trade publishers prioritize commercial success and accessibility. They often participate in major book fairs and events, such as the Frankfurt Book Fair, to promote their titles. Successful trade publishers include well-known names like Penguin Random House and HarperCollins.