Paula Scher is an influential American graphic designer and artist, known for her bold typography and vibrant use of color. Born in 1948, she has played a significant role in shaping modern graphic design, particularly through her work with Pentagram, one of the world's leading design firms. Scher has created iconic branding and visual identities for various clients, including The Public Theater and Citibank. In addition to her design work, Scher is a prominent educator, teaching at institutions like The School of Visual Arts. Her contributions to the field have earned her numerous awards, and she is recognized as a pioneer in the integration of art and design.