Paul Rand was an influential American graphic designer, best known for his work in corporate logo design. Born on August 15, 1914, he created iconic logos for major companies such as IBM, ABC, and UPS. His designs are characterized by simplicity and clarity, making them easily recognizable. Rand was also a prominent educator and author, sharing his insights on design through various publications. He believed that design should be functional and aesthetically pleasing, merging art with commerce. His contributions have left a lasting impact on the field of graphic design and continue to inspire designers today.