Partnership models refer to various frameworks through which two or more entities collaborate to achieve common goals. These models can include joint ventures, strategic alliances, and co-marketing agreements, allowing partners to leverage each other's strengths, resources, and expertise. Each model has its own structure, benefits, and risks, depending on the nature of the partnership and the objectives involved. In business, partnership models can enhance innovation, expand market reach, and share costs. For example, a technology company might partner with a research institution to develop new products, while a retail brand could collaborate with a social media influencer for promotional campaigns. These partnerships can create synergies that benefit all parties involved.