Pakistani pop music emerged in the late 20th century, blending traditional sounds with modern influences. Artists like Vital Signs and Junoon played a significant role in popularizing this genre, especially during the 1980s and 1990s. The music often features catchy melodies and relatable lyrics, appealing to a wide audience across the country. Today, Pakistani pop music continues to evolve, incorporating elements from various genres such as rock, hip-hop, and electronic. New artists like Ali Zafar and Atif Aslam have gained international recognition, showcasing the rich cultural diversity of Pakistan. The music industry also benefits from platforms like YouTube, allowing artists to reach global audiences.