The Pakistan Electronic Media Regulatory Authority (PEMRA) is a government agency responsible for regulating electronic media in Pakistan. Established in 2002, its primary role is to oversee television and radio broadcasting, ensuring compliance with laws and standards. PEMRA aims to promote a diverse media landscape while protecting the rights of consumers and broadcasters. PEMRA issues licenses for new media channels and monitors their content to prevent the dissemination of harmful or inappropriate material. The authority also addresses complaints from the public regarding media content, striving to maintain a balance between freedom of expression and responsible broadcasting.