Pakistan Electronic Media refers to the broadcasting sector in Pakistan, which includes television and radio channels. This media landscape has grown significantly since the early 2000s, with numerous private channels emerging alongside state-owned broadcasters. The Pakistan Electronic Media Regulatory Authority (PEMRA) oversees the licensing and regulation of these channels to ensure compliance with national standards. Television remains the most popular form of electronic media in Pakistan, offering a mix of news, entertainment, and educational content. Major networks like Geo News, ARY Digital, and Dunya News play a crucial role in shaping public opinion and providing information to the masses. Radio also serves as an important medium, especially in rural areas, where it reaches audiences with limited access to television.