Overture Services was a company that specialized in providing pay-per-click advertising solutions on the internet. Founded in 1998, it was one of the pioneers in search engine marketing, allowing businesses to promote their products and services through sponsored listings on search engines. In 2003, Yahoo! acquired Overture Services, integrating its technology and expertise into Yahoo's advertising platform. This acquisition helped enhance Yahoo's search capabilities and advertising revenue, further solidifying its position in the online advertising market during the early 2000s.