Out-of-Home Media refers to advertising that reaches consumers while they are outside their homes. This includes various formats such as billboards, transit ads on buses and subways, and digital screens in public spaces. The goal is to capture the attention of people during their daily activities, whether they are commuting, shopping, or enjoying leisure time. This type of media is effective because it targets a wide audience in high-traffic areas. Advertisers often use data analytics to determine the best locations and times for their campaigns, ensuring that their messages reach the right people at the right moment.