Oum Er-Rbia is one of the major rivers in Morocco, flowing approximately 555 kilometers. It originates in the Middle Atlas region and travels northward before emptying into the Atlantic Ocean near the city of El Jadida. The river is vital for irrigation and supports agriculture in the surrounding areas. The river's name translates to "Mother of the Spring," reflecting its importance as a water source. Oum Er-Rbia is also known for its scenic landscapes and recreational activities, attracting visitors who enjoy fishing, boating, and exploring the natural beauty of the region.