Ouai is a haircare brand founded by celebrity hairstylist Jen Atkin in 2016. The brand focuses on providing high-quality hair products that are easy to use and designed for everyday styling. Ouai offers a range of products, including shampoos, conditioners, styling creams, and treatments, catering to various hair types and concerns. The brand emphasizes a minimalist approach, with sleek packaging and straightforward formulations. Ouai products are free from harmful ingredients like sulfates and parabens, promoting healthier hair. The brand has gained popularity for its effective products and has a strong presence on social media, appealing to a modern audience.