Only the Family is a music collective and record label founded by the rapper Lil Durk. It focuses on promoting and supporting emerging artists, primarily in the genres of hip-hop and rap. The collective aims to create a collaborative environment where artists can share their talents and grow together. The label has released several successful projects, contributing to the rise of its members in the music industry. Only the Family is known for its distinctive sound and has garnered a loyal fan base, helping to elevate the careers of artists like King Von and Booka600.