Online personalities are individuals who create and share content on the internet, often through platforms like YouTube, Instagram, or TikTok. They can range from influencers and vloggers to gamers and educators, each cultivating a unique persona that resonates with their audience. These personalities often engage with followers through comments, live streams, and social media posts, building a community around their interests. The rise of online personalities has transformed how people consume entertainment and information. Many have turned their passions into careers, earning income through sponsorships, merchandise, and ad revenue. This shift has also influenced marketing strategies, as brands increasingly collaborate with online personalities to reach targeted audiences.