Online metrics are measurements used to assess the performance of digital content, websites, or marketing campaigns. They help businesses understand user behavior, engagement, and overall effectiveness. Common online metrics include page views, click-through rates, and conversion rates, which provide insights into how well a website or advertisement is performing. These metrics are essential for making data-driven decisions. By analyzing online metrics, companies can identify trends, optimize their strategies, and improve user experience. Tools like Google Analytics and social media insights are often used to track these metrics, enabling businesses to refine their online presence and achieve their goals.