Online influencers are individuals who have gained a significant following on social media platforms like Instagram, YouTube, and TikTok. They create content that resonates with their audience, often focusing on specific niches such as fashion, beauty, travel, or fitness. Their ability to engage and connect with followers makes them valuable for brands looking to promote products or services. These influencers often collaborate with companies to share sponsored content, reviews, or endorsements. Their recommendations can impact consumer behavior, as followers may trust their opinions more than traditional advertising. This has led to the rise of influencer marketing as a key strategy for businesses.