"On Purpose" refers to the idea of living intentionally and making choices that align with one's values and goals. It emphasizes the importance of being mindful about decisions, actions, and the direction of one's life. This concept encourages individuals to reflect on what truly matters to them and to pursue paths that bring fulfillment and meaning. In various contexts, such as personal development and leadership, being "on purpose" can lead to greater satisfaction and success. It often involves setting clear objectives, understanding one's passions, and taking deliberate steps toward achieving desired outcomes, whether in career, relationships, or personal growth.