The Olympic Movement refers to the global initiative that promotes the values of sportsmanship, excellence, and friendship through the organization of the Olympic Games. Founded by Pierre de Coubertin in 1894, it aims to unite athletes from around the world to compete in various sports, fostering international cooperation and understanding. The movement is governed by the International Olympic Committee (IOC), which oversees the planning and execution of the Summer and Winter Olympics. The Olympic Movement also emphasizes the importance of education, culture, and the promotion of healthy lifestyles, encouraging participation in sports at all levels.