OTE, or Over-the-Top content, refers to media services delivered directly to viewers via the internet, bypassing traditional cable or satellite television. This includes streaming platforms like Netflix, Hulu, and Amazon Prime Video, which allow users to watch movies and shows on-demand. The rise of OTE has transformed how audiences consume entertainment, providing greater flexibility and a wider variety of content. Users can access these services on various devices, such as smartphones, tablets, and smart TVs, making it easier to enjoy their favorite programs anytime and anywhere.