Over-the-Top
"Over-the-Top" (OTT) refers to content delivered directly to viewers via the internet, bypassing traditional cable or satellite television. This model allows users to access a wide range of media, including movies, TV shows, and live broadcasts, through platforms like Netflix, Hulu, and Amazon Prime Video. OTT services often require a subscription or may offer free content supported by advertisements.
The term "over-the-top" can also describe content that is exaggerated or excessive in style or presentation. In entertainment, this might include dramatic performances, flamboyant costumes, or outrageous storylines. Such elements are often used to engage audiences and create memorable experiences.