ORF eins is an Austrian television channel owned by ORF, the national public service broadcaster. Launched in 2002, it primarily focuses on entertainment programming, including movies, series, and reality shows. The channel aims to attract a younger audience with its diverse content. In addition to entertainment, ORF eins also features news and sports programming. It is part of ORF's broader strategy to provide a variety of viewing options for different demographics. The channel is available through various platforms, including cable and satellite, making it accessible to a wide audience in Austria.