Nykaa is an Indian e-commerce platform that specializes in beauty and wellness products. Founded in 2012 by Falguni Nayar, it offers a wide range of cosmetics, skincare, haircare, and personal care items from both international and domestic brands. The platform has gained popularity for its user-friendly interface and extensive product selection. In addition to its online presence, Nykaa has opened physical stores across India, enhancing its reach and customer experience. The company also features its own private label products, which have contributed to its growth in the competitive beauty market.