Nutritional marketing refers to the strategies and techniques used by companies to promote food and beverage products based on their health benefits. This type of marketing often highlights specific nutrients, such as vitamins, minerals, or antioxidants, to appeal to health-conscious consumers. Advertisements may emphasize how a product can contribute to a balanced diet or support overall well-being. Companies may also use labels and packaging to convey nutritional information, such as low-fat, organic, or gluten-free. These claims aim to attract customers looking for healthier options. However, it is essential for consumers to critically evaluate these claims and understand the actual nutritional value of the products they choose.