Nu Skin Enterprises is a global company that specializes in personal care products and dietary supplements. Founded in 1984, it operates in over 50 markets worldwide, offering a range of skincare, haircare, and wellness products. The company is known for its innovative approach to beauty and health, utilizing advanced technology in product development. The business model of Nu Skin is based on direct selling, where independent distributors, known as Brand Affiliates, promote and sell products directly to consumers. This model allows individuals to earn income through commissions and bonuses based on their sales and the sales of their recruited team members.