Novelty candy refers to unique and often whimsical confections that stand out due to their unusual shapes, flavors, or packaging. These candies are designed to entertain and surprise consumers, making them popular for parties, gifts, and special occasions. Examples include gummy candies shaped like animals, fruits, or even cartoon characters. Many novelty candies also feature interactive elements, such as pop rocks that crackle in your mouth or candy that changes color when exposed to heat. These fun treats appeal to both children and adults, adding an element of excitement to the candy experience.