Nový Jičín is a town located in the Moravian-Silesian Region of the Czech Republic. It is known for its rich history, particularly in the production of hats during the 19th century, which earned it the nickname "Hat City." The town features a well-preserved historical center with charming architecture, including the Church of Saint Jacob and the Plague Column. The town is also surrounded by beautiful landscapes, making it a popular destination for outdoor activities. Nearby, visitors can explore the Poodří Protected Landscape Area, which offers opportunities for hiking and enjoying nature. Nový Jičín serves as a cultural hub, hosting various events and festivals throughout the year.