Nouveau Réalisme, or New Realism, emerged in the early 1960s as an art movement in France. It aimed to challenge traditional artistic conventions by incorporating everyday objects and materials into artworks. Artists like Arman and Yves Klein sought to blur the lines between art and life, using items from popular culture and urban environments to create a new form of expression. This movement emphasized the importance of the viewer's experience, encouraging them to engage with art in a more direct and personal way. By using found objects and innovative techniques, Nouveau Réalisme celebrated the ordinary, transforming it into something extraordinary and thought-provoking.