The Normative Model is a framework used in decision-making that outlines how decisions should be made based on certain norms or standards. It emphasizes the ideal processes and outcomes, guiding individuals or organizations to achieve optimal results. This model often incorporates rationality, where decisions are made logically and systematically. In contrast to descriptive models, which explain how decisions are actually made, the normative model serves as a benchmark for evaluating decision-making effectiveness. It is commonly applied in fields like economics, psychology, and management, helping to establish best practices for achieving desired goals and outcomes.