Norman "Sailor Jerry" Collins was an influential American tattoo artist known for his bold and colorful designs. Born in 1911 in Reno, Nevada, he became famous for his unique style that combined traditional American tattooing with elements of Japanese art. Collins served in the U.S. Navy during World War II, which greatly influenced his work and themes, often featuring nautical imagery. In addition to his tattoo artistry, Collins was also a skilled businessman. He opened a tattoo shop in Honolulu, Hawaii, where he developed a reputation for high-quality tattoos. His legacy continues through the Sailor Jerry brand, which includes spiced rum and merchandise inspired by his iconic designs.