Ed Hardy is a fashion brand known for its bold and colorful designs that often feature tattoo-inspired artwork. Founded by Don Ed Hardy, a renowned tattoo artist, the brand gained popularity in the early 2000s, particularly for its graphic t-shirts, hoodies, and accessories. The brand's aesthetic combines elements of traditional tattoo art with contemporary fashion, appealing to a wide audience. Ed Hardy products often showcase motifs like skulls, roses, and dragons, making them instantly recognizable. The brand has also expanded into various merchandise, including fragrances and footwear, solidifying its place in pop culture.