"No Logo" is a book by Naomi Klein published in 1999 that critiques the power of global brands and the impact of consumer culture. Klein argues that corporations prioritize their brand image over the quality of their products, leading to exploitation of workers and environmental degradation. The book highlights the rise of anti-globalization movements and the backlash against corporate practices. The term "No Logo" has become synonymous with resistance against corporate dominance and the commercialization of culture. Klein discusses various case studies, including the labor conditions in sweatshops and the role of advertising in shaping consumer identity, advocating for ethical consumption and social justice.