Nir Eyal is an author and speaker known for his work on behavioral design and technology. He gained prominence with his book, Hooked: How to Build Habit-Forming Products, which explores how companies can create products that encourage user engagement and habit formation. Eyal's insights are valuable for entrepreneurs and product designers looking to understand user behavior. In addition to Hooked, Eyal wrote Indistractable: How to Control Your Attention and Choose Your Life, which focuses on managing distractions in a technology-driven world. He combines psychology and technology to help individuals and organizations improve productivity and well-being.