Niche publishing refers to the production of content that targets a specific audience or interest group. This can include specialized magazines, books, or online platforms that focus on particular subjects, such as gardening, technology, or health. By catering to a defined market, niche publishers can create tailored content that resonates deeply with their readers. This approach allows for a more engaged audience, as the content is often more relevant to their interests. Niche publishing can also lead to unique advertising opportunities, as businesses looking to reach specific demographics can partner with these publishers to promote their products or services effectively.