Nia, which means "purpose" in Swahili, is the fifth principle of the Nguzo Saba, a set of values celebrated during the Kwanzaa holiday. It emphasizes the importance of setting and pursuing personal and collective goals, fostering a sense of direction and meaning in life. By focusing on purpose, individuals are encouraged to contribute positively to their communities and strive for personal growth. In practice, Nia encourages people to reflect on their aspirations and the impact they want to have on others. This principle promotes unity and cooperation, as individuals work together to achieve shared objectives, ultimately enhancing the well-being of the community as a whole.