New Zealand On Air is a government agency responsible for promoting and funding local content in New Zealand's media landscape. Established in 1989, its primary goal is to support the production of television, radio, and digital content that reflects New Zealand's culture, values, and diversity. The agency allocates funding to various projects, ensuring that New Zealand stories and voices are represented in the media. By investing in local productions, New Zealand On Air helps to foster a vibrant creative industry and encourages the development of talent within the country.